Social Media Consultation: Starbucks in Action

Starbucks was founded in the early 70's, so before their main clientele was adults, but now since younger people (teenagers) are drinking more coffee they have found new ways to get their products out to them. They use social media sites like twitter, Facebook, Instagram, and YouTube to advertise their vast production of services. On twitter they have about 6.86 million followers. They frequently post new products and limited time deals on certain things. They start trends that relate to their products, for example now that winter is here they begin to sell their favorite winter product. The limited time pumpkin spice late. They post tons of things saying "ITS BACK, get it while its hot". It doesn't take long before people begin to upload post and pictures with the #pumpkin spice. Same thing happens on Instagram where they upload celebrities and or athletes enjoying their products. On Facebook tons of people click "like" on coffee then tons of things on Starbucks begin to come up, advertising their extensive supply on coffee. They use YouTube to showcase new products through funny and relatable situations that coffee drinkers come across and or overcome by drinking their coffee. These situations are retable to younger people since now in 2014 is their biggest clientele. They also post a lot of random things that isn't really relevant to their product but relevant/important to their customers. For example they would post things about supporting the army and or supporting the fight against cancer.They do this to attract their customers to their company as a whole. Starbucks shows their support in a lot of other things that the people seem to stand behind. This makes them more likable as a company, this in turn makes people want to buy more of their coffee. They will continue to do this because it works and it has a lot of people’s attention. Since people are visiting these sites on a daily bases it’s near impossible to ignore Starbucks. Now that every time you are craving coffee you will be driving to the nearest Starbucks thirsty for caffeine.