Social Media Consultation: Starbucks in Action

Starbucks was founded in the early 70's, so before their main clientele was adults, but now since younger people (teenagers) are drinking more coffee they have found new ways to get their products out to them. They use social media sites like twitter, Facebook, Instagram, and YouTube to advertise their vast production of services. On twitter they have about 6.86 million followers. They frequently post new products and limited time deals on certain things. They start trends that relate to their products, for example now that winter is here they begin to sell their favorite winter product. The limited time pumpkin spice late. They post tons of things saying "ITS BACK, get it while its hot". It doesn't take long before people begin to upload post and pictures with the #pumpkin spice. Same thing happens on Instagram where they upload celebrities and or athletes enjoying their products. On Facebook tons of people click "like" on coffee then tons of things on Starbucks begin to come up, advertising their extensive supply on coffee. They use YouTube to showcase new products through funny and relatable situations that coffee drinkers come across and or overcome by drinking their coffee. These situations are retable to younger people since now in 2014 is their biggest clientele. They also post a lot of random things that isn't really relevant to their product but relevant/important to their customers. For example they would post things about supporting the army and or supporting the fight against cancer.They do this to attract their customers to their company as a whole. Starbucks shows their support in a lot of other things that the people seem to stand behind. This makes them more likable as a company, this in turn makes people want to buy more of their coffee. They will continue to do this because it works and it has a lot of people’s attention. Since people are visiting these sites on a daily bases it’s near impossible to ignore Starbucks. Now that every time you are craving coffee you will be driving to the nearest Starbucks thirsty for caffeine.

                                                          Social Resume Assignment


http://728519354291910336.weebly.com

The Clutch of social media and Technology on the music Industry (Progress Report #2)    

 

Group Presentation Layout- 10 minutes
Will go further in depth into how technology as a whole has also affected the music industry.\
We are going to be using Prezi for the presentation.

Introduction- (1 minute)

Intro into the group and background information on all of our findings. Talk briefly on the music industry and how the social media has affected it. A little more information on how 2014 was the worst year for sales and why. Talking about why social media has become important to the music industry. (1 slide)

Sales and statistics of music in the past 5 years-( 2 minutes) Presented by Dalton

How has the sales increased and decreased because of the use of social media and technology. Giving examples on certain songs and albums that were pushed to the top because of social media. How will future sales be if this continues.(2 slide)

New Copyright laws on music due to social media and technology-(2 minutes) Presented by Dominique

What laws were passed were passed and why. What laws were attempted to be passed and why did they fail. The affect these laws had on the industry and the listeners. What will be future laws that might come up.(2 Slides)

Social media and technology in use-(4 minutes) Presented by Sergio and Carolina

Going into depth about How was/is twitter, vine, instagram, and YouTube being used by artist and companies to help distribute their music. The positive and negative outcomes of these sites and apps. Using examples that everyone can relate and understand. How has the music industry as a whole adapted to the technological advancement. (4 slides)

Outro- (1 minute) Presented by All of us
Reviews over everything and reflections toward how the class feels about how music has been affected by all the things we talked about. (1 slide)

Sources that we will focus on- Wikipedia, theguardian.com/business/musicindustry, and information we find using the UHD online catalogs.

The guardian.com website is helping us see what is happening currently in the music industry. And what apps are influencing the most with certain artist and their music. Also giving us incite on how people are reacting to these things. Wikipedia will give us more information on the historical side of how music was started being changed over the years.

Blog Assignment 7: Privacy Scavenger Hunt

                                                                       Assignment 7

 

Critics chafe as Macs send sensitive docs to iCloud without warning:

 Mac OS X Yosemite has caused some problems such as uploading documents opened in text edit and keynote to icloud without it being saved. Jeffrey Paul said he was alarmed to recently discover a cache of in-progress files he intended to serve as "temporary Post-It notes" that had been silently uploaded to his iCloud account even though he never intended or wished them to be. Although a lot of people like the feature of icloud to let you pick up where you left off from any mac its very convenient but it also has some potential problems.

Which Messaging Technologies Are Truly Safe and Secure?
The Electronic Frontier Foundation (EFF) have put to the test the most secure messaging technologies and they give us a scorecard to the ones that are more secure. The scorecard includes more than three dozen tools, including chat clients, text messaging apps, email applications, and technologies for voice and video calls. Apple's iMessage and FaceTime products stood out as the best and its important to know which one is more secure.

 Cop charged with stealing nude pics from women’s phones:
 California Highway Patrol officer Sean Harrington who is accused of seizing and distributing racy photos copied from arrestees’ phones. The fact that a cop would do something like that surprises me and they use their authority for personal pleasure. This is something illegal and its invading someone's privacy and they shouldn't have permission to look at someone's phone without a warrant.